Waiting for the Web: How Screen Color Affects Time Perception
نویسندگان
چکیده
Vol. XLI (May 2004), 215–225 215 *Gerald J. Gorn is Professor of Marketing and Senior Wei-Lun Fellow (e-mail: [email protected]), and Jaideep Sengupta is Associate Professor of Marketing (e-mail: [email protected]), School of Business and Management, Hong Kong University of Science and Technology. Amitava Chattopadhyay is L’Oreal Chaired Professor of Marketing Innovation and Creativity, INSEAD (e-mail: [email protected]). Shashank Tripathi is Principal Consultant, Brand Creation Center, Dentsu Inc., Tokyo (e-mail: [email protected]). The authors gratefully acknowledge the financial support of the Research Grants Council of the government of Hong Kong and INSEAD research and development. GERALD J. GORN, AMITAVA CHATTOPADHYAY, JAIDEEP SENGUPTA, and SHASHANK TRIPATHI*
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